Linton Co develops, operates, and scales outdoor hospitality brands - backed by a shared operating platform and one of the largest audiences in the space.
Explore our brandsHow we build
Great outdoor stays shouldn't have to be reinvented property by property. We build the brands, the systems behind them, and the audience that fills them - so every new location starts further ahead than the last.
Distinct guest experiences, each built to scale.
The operating system underneath every property.
Demand and education, built in.
Finding Promised Land
Inspires guests and educates future owners - and sends both up to every brand.
Our brands
Ferncrest is a glamping brand built for families and the outdoors - thoughtfully designed sites, community spaces, and programming that brings people back year after year. Through franchising, Ferncrest gives landowners and operators a proven way to open a Ferncrest of their own.
A boutique wellness hotel in the Pocono Mountains, set alongside our flagship Ferncrest location. Restored, reimagined, and built for slowing down.
New brands and new ways to experience the outdoors. More to come.
Media and education
Our media and education arm - a community of roughly a million people following the journey of building outdoor hospitality in public.
It inspires guests, educates the next generation of glampground owners, and creates demand across every brand we build.
By the numbers
As of October 2026
Leadership
Co-founder and CEO
Brian leads strategy and growth across Linton Co. Before Linton Co, he spent 12 years building United By Blue, a conservation-focused outdoor brand that grew to roughly $20M in revenue and removed about 5 million pounds of trash from oceans and waterways. He brings that same blend of brand-building, storytelling, and purpose to outdoor hospitality.
Co-founder and Chief Hospitality Officer
Joanna leads the guest experience across our brands - shaping how every stay looks, feels, and runs. She started in fashion at Macy's and Urban Outfitters, then co-founded United By Blue and led its product for seven years. She later launched Rae's Roots, a wellness tea brand for moms, and brings that same eye for comfort and wellness to every Ferncrest and Rex stay.
We're hiring people who want to build something lasting in outdoor hospitality - across the U.S. and the Philippines.
Partnerships, real estate, press, or careers - tell us what you have in mind and we'll route it to the right person.
Planning a stay? Book directly at Ferncrest or The Rex. Interested in owning a Ferncrest? Visit ferncrestfranchise.com.